Did you know that the publication ‘Billboard’, which is responsible for the Billboard Top 100 music charts, has been around since 1894? No kidding! Today, it is considered one of the foremost sources of information on trends and innovation in music; those that make it onto those charts know how to stand out in a crowd. This doesn’t exactly have anything to do with signs, but it does have something to do with quality and prestige, and that is what The SignMan is all about.
Site signs, which are also known as ‘billboards’, are very large outdoor signs. A site sign can be a very effective way of making people notice what you have to stay, or ‘stand out in a crowd’ as it were. If you have space to advertise on your own property and it is in a highly trafficked area, the most important thing to remember is that your audience has only a few seconds to form an impression about your site sign (unless of course they are sitting in the never-ending traffic that seems to pervade every major street in Nassau!). This means you have to blow them away with spectacular imagery and catchy (but limited) text.
The great thing about site signs is that they are a presence that cannot be turned off, ignored or thrown away; they work 24-7 for your business or cause. These features make site signs (or billboards) a very cost effective form of advertising. But one cannot achieve Billboard Top 100 quality without knowing what elements constitute greatness, in this case: a fabulous site sign. The solution engineers at The SignMan can help you with that, as they have become well known throughout The Bahamas for their expertise in electrifying signs. For instance, if you have had to sit through traffic by Arawak Cay on West Bay Street, you may have noticed our gigantic billboard by the Cricket Club. Now that’s what I would call standing out in a crowd! Wouldn’t you?
Think about the kind of image you want a potential client to form, what do you want them to know about your business? Come see us on Shirley Street and let us help you stand out in the crowd!